With nights getting lighter and days warmer, riding season is well and truly upon us! 

As a driver, this means you are likely to come across more motorcyclists on the road.

Did you know that:

  • 73% of young rider crashes involve a car
  • 60% of young riders were riding straight ahead when they were hit by another vehicle

Through this campaign, we are asking drivers to, please, look out for motorcyclists, especially at junctions.

Taking your time, looking twice and thinking bike really can save lives.


About the campaign

Over the next few weeks, we will be sharing a series of infographics across our social media channels.

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The infographics highlight the importance of seeing motorcyclists, in a bid to reduce the number of collisions involving those on two wheels.


The infographics

Click the images below to view them in full size


More info

This campaign has been launched to coincide with a week-long motorcycle safety initiative, co-ordination by the National Police Chief's Council (NPCC).

It follows the publication of the most comprehensive research project into young motorcyclists to date, commissioned to understand the attitudes, behaviours, needs and preferred methods of communication of young riders.

Carried out with funding from The Road Safety Trust and support from Agilysis, the Young Riders Matter project comprised a casualty analysis of riders aged 16-24 years – as well as a survey completed by 250 young riders, with follow-up interviews.

The casualty analysis showed that 22,161 young motorcyclists were injured between 2019 and 2023. Of all young motorcyclist casualties, 29% resulted in the rider being killed or seriously injured (KSI). The largest group of casualties is those riding motorcycles with an engine size of 51 to 125cc. However, as motorcycles get larger, the severity ratio increases.

The research also shows:

  • Rider casualties are disproportionately from deprived areas
  • Rider casualties live and crash in urban areas
  • T-junctions and conflicts with cars feature often
  • Casualties often occur on weekdays and afternoons
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